How I'll Improve Your Advertising

As a direct-response pro, I know how to get more people to read and respond to advertising. My writing creates interest and desire using effective, proven ways. Without the need for manipulation or half-truths.

Here are some of the methods I use to boost response:

Asking Key Questions - Each business owner answers a brief questionnaire. I use this information to customize the improvements to your particular business and target customer.

Creating a Compelling Offer - This is a brief statement that answers the prospective customers most important questions, right up front. Amazingly powerful - if done correctly.

Making Sure It's Believable - I add "trust builders" that affirm the offer and help lower natural buying defenses.

Defining the Call to Action - It's vital to make an easy, simple way for the customer to respond and get the benefits offered.

Attracting Attention - Little known layout and placement suggestions to get your advertising noticed. More views = more responses.

The end product is suggested improvements, done in a hand-written "notes and sketches" format. As an added service, an advertising layout expert I work with can then incorporate the improvements into a ready-to-use, finished piece.

Types of Advertising Improved

Print - newspaper ads, yellow pages ads, postcards and sales letters.

Online - landing pages and sales letter websites.

Any advertising sent to me for improvement, must be for a product or service that has bonafide demand, sales and competition. I don't like working on untested ideas, hunches, or poorly targeted offers. Good advertising will not sell a poor product.

Help With Your Offer Too

I'll not only improve the words and phrases of your ad piece, but also the layout and look of it, if necessary. Plus, for even better results, I'll help you develop a superior offer.

This is very important, as your ad response success depends largely on the quality of: (1) your mailing list or the publication's target reader, (2) your copy or words and (3) your offer.

So with the improvement, your getting two valuable services in one! To get started, click on the orange button to the left.