Why Most Advertising Doesn't Work

Most advertising does not work. That is to say, it does not pay for itself and grow your business. Why? Often times because it's poorly written. It does not answer your prospective customer's most important questions . . . and so they don't bother to respond. Which means you wasted money!

What probably happened is this. Either you left the creation of your advertising to an ad sales person. Or you, your spouse or an employee put it together.

The problem is that none of you are advertising writers. You have other talents. So, the result is poor advertising response and lost revenues.

Effective Writing Makes a Big Difference!

Well-written advertising pieces increase response, sales and profits. Whether it be an ad, mail piece, sales letter, postcard, web page, whatever. The words you choose and the way you present them can mean the difference between a good or a poor response.

This response directly affects your profit. You see, whether the writing of your advertising is good or not, the usual expenses - printing, postage, ad placement, etc. - remain the same.

But the effectively-written piece will give you better response. The result is higher profits. The graphic below illustrates this.

	Original    Piece Improved    Piece Ad Dollars Spent:    $500    $500 New Customers:     20     30   (50% increase) Cost of Each New Customer:      $25      $17 Revenue per Customer:      $75      $75 Total Revenue: $1,500 $2,250 ($75 x the # of new customers)     - Cost of Goods/Services (33%):    $500    $750 - Ad Dollars Spent:    $500    $500 Profit:    $500 $1,000   (100% increase)

In this example, a 50% increase in response creates a 100% increase in profit. Isn't that amazing? Of course the numbers will vary from business to business, but the results are always dramatic.

It's a fact, making your advertising and marketing materials more effective is simply one of the best ways to increase response, sales and profit.

And not just for the short term. With advertising that's effective, you'll enjoy these increases month after month. Maybe even for years. Imagine how good that would feel! No more worries about how to get more customers!

Stop Throwing Your Money Away!

The reality is this. If your small business advertising pieces are not created or at least rewritten by a direct-response ad writer, then you're throwing away good money on bad advertising and ending up with discouraging results.

If you want better results, in anything, you need to make improvements. Right? Well, you'll get better advertising results if you improve your advertising.

That's where I come in. I'll improve your advertising, and make it more effective, via better writing. To learn more, click on the orange button to the left.